Build Your Foundation

Apply The Go-Giver Way to create a solid foundation and accelerate your business success.

Communicate Your Value

Embrace your distinctive value and transform the way you market and sell your products/services.

Accelerate Your Growth

Utilize a proven system to attract
high-quality prospects and referrals, and comfortably close more business.

What Makes The Go-Giver Entrepreneurs Academy So Transformative?

Business success comes down to sales success.

It’s where the rubber meets the road. However, the typical sales techniques are not enough. Rather it’s about understanding and respecting human nature. This is what determines what people think, say and do. This is also what determines whether you are successful or not.

You must be able to communicate your value through every interaction with your prospective customers and clients…every single time. Fortunately, when you operate from the correct premise, this is totally and absolutely predictable.

You’re in Sales even if it’s not in your title.

If you’re an entrepreneur, business owner, or sales professional this powerful program might just be the game-changer you’ve been looking for.

First, you go through Bob Burg’s Endless Referrals: The Go-Giver Way online video course. You’ll get access to the online course as soon as you’ve registered. You’ll be able to work through the module at your own pace.

Then you’ll spend two and a half days in sunny Florida with Bob and Kathy Tagenel diving deep into applying the Five Laws and attain the clarity, focus and alignment you desire. You’ll use The Go-Giver Way Framework to build the foundation for your business and accelerate your growth. You’ll achieve greater success on your own terms.

You’ll have an opportunity to work in person with Bob and Kathy (Bob’s business partner and strategist) in a small Beyond-the-Mastermind environment.

The workshop is limited to only 10 people and includes the Endless Referrals: The Go-Giver Way Online Video Course ($998 value).

Do You KNOW That Your Sales Results Could Be Stronger?

  • Do you have trouble finding enough prospects to fill your sales funnel?
  • Do you find the sales process awkward, insincere or obnoxious?
  • Do you struggle to convert leads into sales?
  • Do you hate caving in on price or giving away free consulting?
  • Are you tired of selling on low price and being treated like a commodity?
  • Are you consistently frustrated by the same objections?
  • Do you find it difficult to obtain high quality referrals?
  • Does “closing the sale” make you feel uncomfortable?
Sales Stress

“If you want to increase your business you may want to seriously consider this. If you want to increase your business and find more happiness, joy and satisfaction in what you do and how you express yourself within your work, well, then it’s a must.”

— Dennis Giannetti, Speaker, Life & Business Strategist

The Go-Giver Entrepreneurs Academy

Entrepreneurs, business owners, and sales professionals worldwide have improved their sales results (and their lives) using the principles in The Go-Giver: A Little Story About a Powerful Business Idea and Go-Givers Sell More by Bob Burg and John David Mann along with Bob’s system in his sales classic, Endless Referrals. These international best-sellers give you a solid conceptual foundation in the Go-Giver principles.

But how do you put the Five Laws of Stratospheric Success to work in the real world? How do you apply the Go-Giver Framework to your own business and specific sales process?

These are the very questions that inspired the creation of The Go-Giver Entrepreneurs Academy.

The Go-Giver, Endless Referrals, Go-Givers Sell More

Learn how to:

  • Apply the Five Laws of Stratospheric Success to your sales process
  • Integrate (and communicate!) value in every interaction
  • Create the very foundation to accelerate your business growth
  • Easily qualify and close new customers without pressure or stress
  • Build authentic, peer-to-peer relationships with clients and prospects
  • Be seen as a sought-after resource, not a clingy salesperson with “commission breath”
  • Effortlessly and systematically ask for and receive high-quality referrals
  • Influence others positively, more easily, with integrity and honor
  • Feel good about your role as a salesperson
  • Become ObjectionProof™ and never again be intimidated by objections.
  • Enjoy higher close rates and lower stress levels versus traditional sales techniques
Your hosts Bob Burg (aka Maxwell Smart, Agent 86) & Kathy Tagenel (aka Agent 99)
Your hosts Bob Burg (aka Maxwell Smart, Agent 86) & Kathy Tagenel (aka Agent 99)

The Go-Giver Way

The Go-Giver Way

During The Go-Giver Entrepreneurs Academy Live Workshop we will help you apply The Go-Giver Way Framework into your business in a unique Beyond-the-Mastermind format:

  1. Create Value
    You’ll learn and apply The Go-Giver Way framework. It’s HOW you do business—your guiding principles. You’ll identify the value you provide and—just as importantly—effectively communicate that value to your prospective customers… in a way that they see it as benefiting them. That’s what makes it easy for them to decide to buy from you. You’ll explore the Elements of Value and how to create an experience of immense value for your prospective and current customers/clients.
  2. Touch Lots of Lives
    We’ll explore specific and strategic ways you can impact the lives of many more people with the exceptional value you provide. These methods will surprise and delight you, as well as the additional people you will be able to serve. The result will be more lots more income without significantly more work. This will be the result of leveraging your value in order to expand your reach. And you’ll examine how you can add more and more value to your relationships with prospective business partners and referral partners. You’ll also discover the secrets to becoming ObjectionProof
  3. Build Relationship/Networks and Generate Endless Referrals
    The third module will help you keep your sales funnel full from now on. You’ll significantly expand your influence using Bob’s Endless Referrals System. You’ll learn how to meet, engage, and follow through with people in your sphere of influence, without coming across as pushy or needy. Best of all, you’ll learn the no-pressure way to comfortably, easily, and successfully ask for referrals. Imagine how much more enjoyable and profitable your business can be when it’s mainly referral-based.
  4. Be Your Real Authentic Self
    As we examine the Law of Authenticity, you’ll learn how to powerfully influence by being your true self. Discover your authentic natural advantage and explore ways to leverage your natural creative instincts and talents, your passion, skills and experience. You’ll uncover the essence of your personal brand. You’ll also learn the stress-free, Go-Giver Way to present—without “pitching”. Once you understand, appreciate and embrace your authentic self, you may be surprised how easy it is to attract your ideal clients or customers.
  5. Stay Open
    We’ll identify the subconscious beliefs that may hold you back from achieving the financial prosperity and career success you deserve. You’ll also learn how to stay open and receive the abundance that is your birthright.

You’ll leave with a 90-Day Action Plan to move forward with clarity, focus, and alignment!



Orlando, FL

We have a special group rate if you want to come early or extend your stay.


Experience luxurious, modern accommodations at Renaissance Orlando Airport Hotel, boasting first-class guest rooms with all the deluxe amenities you desire. Conveniently located minutes from Orlando International Airport, this full-service hotel’s features include 24-hr complimentary airport transportation and easy access to all of Orlando’s major expressways. Discover your runway haven by the large outdoor pool with extra-large cabanas and a spacious whirlpool.

The delicious cuisine at its vibrant on-site restaurant, Fresco, distinguishes them from other hotels near Orlando International Airport. Unwind with cocktails in the sophisticated ambiance of Malabar, the perfect place to socialize. Their amenities also include close proximity to premier attractions, complimentary Wi-Fi access in the lobby, an extensive fitness center, an on-site Navigator and Concierge service.

SPECIAL NOTE: The wonderful team at the Renaissance Orlando Airport Hotel is working closely with us to ensure that are able to hold the event in a very safe and healthy way for everyone involved.

The Go-Giver Entrepreneurs Academy Workshop Schedule


6:00 – 8:30 am:  Breakfast in the Fresco Restaurant

8:30 am – 12:00 pm:  Workshop Session

12:00 – 1:00 pm:  Lunch is provided

1:00 – 5:00 pm:  Workshop Session


6:00 – 8:30 am: Breakfast in the Fresco Restaurant

8:30 am – 12:00 pm: Workshop Session

12:00 – 1:00 pm: Lunch is provided

1:00 – 5:00 pm: Workshop Session

As coauthor of The Go-Giver, I’ve been privileged to share this message on stages around the world, usually in the form of one-hour or 90-minute keynote addresses during company sales and leadership conference. And, while those are lots of fun and it’s always an honor to introduce these principles to receptive audiences, I also realize there is a bigger need for entrepreneurs, business owners, and sales professionals such as you;  an event where we can spend a significant amount of time together, laying the foundation for your business to grow to its full potential.

Personally, I love the idea of not only helping you to grow your business but getting to see your results, as well.

You have so much value to offer to so many, and Kathy and I are excited to work with you closely, first during this live workshop, and then support you over the following three months through The Go-Giver Success Alliance in order to ensure your success.


“The Go-Giver Entrepreneurs Academy, hosted by Bob Burg and Kathy Tagenel, was the most productive Sales training I have ever had. After only sixty minutes in I had to stop Bob to let him know that if we got nothing more than that first hour, my trip from the UK to Orlando had been worth it! The focus on delivering to the needs of the client is superb. This Sales Academy is not only full of fantastic resources, it also provides the attendee with thought-provoking ideas on how to apply the lessons to their own business, helping them provide more value to their clients. Peppered with warmth and humour, Bob’s insights into Sales are brilliant. I would recommend the Go-Giver Entrepreneurs Academy live workshop to anyone wanting to deepen their knowledge of Sales. I know it has worked for me. Thank you Bob Burg and Kathy Tagenel.”

— Peter Dickinson
Business Coach, Harrogate Business Advisors Limited

“If you want to increase your business you may want to seriously consider this. If you want to increase your business and find more happiness, joy and satisfaction in what you do and how you express yourself within your work, well, then it’s a must.”

— Dennis Giannetti
Speaker, Life & Business Strategist

“The teaching on human nature, thoughts on wealth, and going deeper into the Five Laws of Stratospheric Success was priceless.”

— Matty McLain
Sales Coach, Clover Method

“I was amazed by how much valuable information and insights were packed into this 2-day workshop. Not only was the Go-Giver Entrepreneurs Academy informative but it was highly interactive. It was so much more than I expected. Bob Burg truly lives by what he teaches.”

— Berta Medina-Garcia
Adventure Coach, Dreamers Succeed, LLC

“Exceeded my expectations! Because of my attendance, the Ziegler’s Ace Hardware team will develop better relationships while serving its neighbors. Your business will grow if you invest your energy in the Go-Giver Entrepreneurs Academy.”

— David Ziegler
— David Ziegler, Owner, Ziegler’s Ace Hardware, Former Chairman, Ace Hardware Corporation

“I highly recommend any professional, whether in sales or not, to attend the Go-Giver Entrepreneurs Academy. If you are looking for a way forward, to put your dream into action, this is for you. If you are looking to grow what you have already started, this is for you. What I’m trying to say is, THIS IS FOR YOU.”

— Amy Wells
Amy Wells Engage

“I walked out of the event more confident in myself and my future than I have been in years! I have a set plan and clear steps how to utilize the principles learned in the Go-Giver Entrepreneurs Academy to take my business to a level I previously would have been too afraid to even attempt! I whole heartedly recommend the Sales Academy!”

— Shannon Ferraby
Junior Executive, Lilla Rose, Inc.

“The Go-Giver Entrepreneurs Academy not only reinforced how I currently do business, it offered me so much more, most notably: how to align my core values with those of my customers in order to create exceptional value for them. Also, the quality of people who participated was phenomenal. The time spent interacting and brainstorming with teams during the seminar was priceless and energizing.

“I walked away with a wealth of knowledge, grew my network and learned several strategies to improve and grow my business. The experience exceeded my expectations and was well worth the time and investment. I believe this course should be a part of any organization’s professional development program as the concepts translate into all aspects of business, not just those of the sales/marketing team.”

— Roxanne Turner
PmP, BCC (CCE Board Certified Coach)

“This Academy will change your life.”

— Randy Kitzmiller
ChFC®, CLU®, RICP®, FLMI® / Retirement Income Consultant, Ash Brokerage
100% Money Back Guarantee

I believe that you should receive much more in “use value” than what you pay for the live workshop. With that in mind, if you don’t feel 100% satisfied that you’ve received far more in value than what you’ve paid after you’ve completed The Go-Giver Entrepreneurs Academy Live Workshop, I insist that you allow us to refund your money, no questions asked.

— Bob Burg

What’s My Investment?

Do potential customers understand why they need your products or services?
Are you able to effectively communicate the value you offer?
How much money are you leaving on the table?

A lack of clarity, focus and alignment may already be costing you a huge amount.

May 17-18, 2021


Live Workshop


Limited to only 10 people

Only 2 spaces left!

Plus These Additional Benefits

Selling The Go-Giver Way
Endless Referrals: The Go-Giver Way Online Video Course
On Your Way to Remembering Names and Faces
The Go-Giver Success Alliance

Immediate Access to Bob’s Online Courses

  • Endless Referrals: The Go-Giver Way video course ($998 value)
  • Selling The Go-Giver Way mini-course ($97 value)
  • On Your Way to Remembering Names & Faces ($97 value)

3-Month Membership in The Go-Giver Success Alliance ($225 value)

  • Live Weekly Zoom Group Coaching Calls with Bob Burg
  • Connect with fellow members
  • Ask questions and share ideas


Please contact Kathy Tagenel at 775-220-6995 or click the button below to fill out a contact form for her.